In 2012, businesses will begin to move rapidly away from on-premise software applications to cloud-based services. Markets have always been conversations, but with the advent of online social networking platforms and social media, individuals, businesses, and products are all now hyper-connected peer-to-peer. Business leaders are requiring better analytics for understanding the return on their social media investments. Traditional accounting standards do not currently measure the quality of relationship assets. The answer is the Relationship Capital (RC) Social Interaction & Measurement Process.
Relationship Capital (RC) is an accounting of the interactions between “entities”, including people, businesses and products. Interactions include Commitments (actions) and Perceptions (thoughts and feelings). Entities earn RC by keeping Commitments and obtaining positive Perceptions. They receive a Relationship Capital Point (RCP) for each fulfilled Commitment, and an RCP, or a fraction thereof, for each positive Perception obtained. RCPs are deposited in an RC Account under the strict control of its owner entity.
The objectives of RC are to provide a common vocabulary for relationship interactions and to account for the interactions as they occur. Accordingly, RC uses a “standard-in-the-cloud” platform to enable entities to engage in interactions and capture RCPs in near real time. The platform is provided by RNIA, an independent body.
Access to the Infrastructure is free. There are no membership fees; all features are included. To defray costs initially, RNIA collects credential fees from instructors who elect to become certified in the RC process.
The Relationship Capital (RC) Cloud Infrastructure will provide a platform that will allow a business, it’s partners, suppliers, and brand advocates to create an ecosystem built on trusted interactions that will attract new customers and clients. In a world that rapidly commoditizes products and industries, RC will provide a standard by which to tangibly differentiate you people, product, and business from competition. It will spur a new wave of collaborative innovation by leveraging the ideas and creativity of all members of the ecosystem.
The future is now. Are you ready to adopt the Relationship Capital (RC) Cloud for your business?