Tag Archives: marketing

“Lights, Camera, Relationship Capital (RC)!”

Posted on November 6, 2011 by Rob Peters

Tweet The reputation of you, your product, and business is your most important asset in a hyper-connected world of social business. “95% of stand-out companies will focus more on getting closer to the customer“! -Pam Chandler, IBM A … Continue reading →

Posted in accounting, Articles, Marketing, Measurement, relationship capital, reputation, social business, trust | Tagged B2B, marketing, measurement, Relationship Capital, social analytics, social business, trust | Leave a comment

Coming Soon to a Cloud Near You: “Relationship Capital-as-a-Service” Platform

Posted on November 1, 2011 by Rob Peters

Tweet Relationship Capital (RC)-as-a-Service Platform Trust is very important to business relationships. With the explosive growth of social networking and social media, it will be critical for business success to capture, measure, and utilize Relationship Capital (RC). Relationship Capital … Continue reading →

Posted in B2B, Cloud, Measurement, relationship capital, reputation, social analytics, social business, trust | Tagged B2B, Cloud, commitment, crowdsourcing, influence, infrastructure, Innovation, leadership, management, marketing, Peer to Peer, Relationship Capital, reputation, sales, social analytics, strategic, trustworthiness | Leave a comment

Your B2B Capabilities, Commitments, & Perceptions are Rewarded with Relationship Capital (RC) Online!

Posted on September 14, 2011 by Rob Peters

Tweet The interesting lesson you learn from consistently engaging with online is that you can build a strong reputation and circle of influence around your chosen topic of expertise. Your B2B Reputation is developed from: Creating Quality … Continue reading →

Posted in accounting, Articles, B2B, Cloud, credibility, engagement, influence, Leadership, Marketing, Measurement, relationship capital, Reputation, Sales, social analytics, social business, Thought-Leader, trust, trustworthiness | Tagged accounting, B2B, collaboration, influence, marketing, Peer to Peer, reputation, sales, social analytics, social business, trends, trustworthiness | Leave a comment

Going Beyond Just 15 Minutes of Fame in Social Business

Posted on September 12, 2011 by Rob Peters

Tweet As more and more content is created and consumer on social media and social networking platforms, how do most businesses and products earn attention or fame beyond the proverbial 15 minutes? Businesses and products for sale must make an … Continue reading →

Posted in accounting, Articles, B2B, Cloud, credibility, Crowdsourcing, influence, Leadership, loyalty, Measurement, relationship capital, reputation, Sales, social analytics, social business, Thought-Leader, trust | Tagged accounting, B2B, commitment, education, fame, influence, leadership, marketing, Peer to Peer, Relationship Capital, reputation, sales, social business, transformation, trends, trust | Leave a comment

We are not just Connected…We are Hyperconnected in Social Business

Posted on September 9, 2011 by Rob Peters

Tweet Many thought-leaders have talked about on-line social business as one of being interconnected. I have used that term in a number of my articles in the past. The past few months, I come to realize that we have moved … Continue reading →

Posted in accounting, Articles, B2B, Cloud, credibility, engagement, gaming, influence, Measurement, relationship capital, reputation, social analytics, social business, Thought-Leader, trust, trustworthiness | Tagged accounting, B2B, collaboration, commitment, education, influence, infrastructure, Innovation, leadership, listening, marketing, Peer to Peer, Relationship Capital, reputation, sales, social analytics, social business, trends | Leave a comment

Standing Out from the Crowd

Posted on September 7, 2011 by Rob Peters

Tweet As a business, product, or individual, how do you stand out from the online crowd of commodity? As a prospective customer, how do you select the best products and/or service-provider for your business? In this interconnected world of connection … Continue reading →

Posted in B2B, Crowdsourcing, engagement, influence, Leadership, Marketing, Measurement, reputation, Sales, social analytics, social business, trust, trustworthiness | Tagged B2B, Cloud, collaboration, commitment, crowdsourcing, influence, infrastructure, intangible, leadership, management, marketing, Peer to Peer, reputation, sales, social business, Social CRM, standards, success, transformation, trends, trust, trustworthiness | Leave a comment

The Rise of Online Trusted Networks and the Importance of Relationship Capital (RC)

Posted on September 6, 2011 by Rob Peters

Tweet The continuing global recession has revealed an online bounty of untapped idle capacity of relationship and intellectual capital. We are at the beginning stages of a new growth paradigm in online capitalism. Millions and millions of people are connecting … Continue reading →

Posted in accounting, Articles, B2B, Cloud, credibility, Crowdsourcing, engagement, gaming, influence, Leadership, Marketing, Measurement, relationship capital, reputation, Sales, social analytics, social business, Thought-Leader, trust, trustworthiness | Tagged accounting, B2B, Cloud, collaboration, crowdsourcing, influence, infrastructure, Innovation, Interlocking, leadership, marketing, Peer to Peer, Relationship Capital, reputation, SaaS, sales, social analytics, social business, trust, trustworthiness, wealth | Leave a comment

Focusing on Revenue Growth is Not Enough to Sustain Online Business Success

Posted on August 30, 2011 by Rob Peters

Tweet Revenue, profits, and cash-flow have been traditional financial metrics of success for product and services businesses since the dawn of accounting standards. In the emerging world of online social business, there is a growing demand for intelligent metrics that … Continue reading →

Posted in accounting, Articles, B2B, Cloud, credibility, engagement, influence, Leadership, Marketing, Measurement, relationship capital, reputation, Sales, social analytics, social business, trust | Tagged accounting, B2B, commitment, influence, leadership, marketing, sales, social analytics, social business, success, transformation, trust, wealth | Leave a comment

Building Relationship Capital (RC) Provides You the #1 Return on Marketing & Sales Investments in Social Business

Posted on August 27, 2011 by Rob Peters

Tweet Building RC for Maximum Return Social Media is having a profound disruptive effect on traditional marketing & sales process. Today, relationship “entities” such as products, individuals, and organizations must EARN ATTENTION Online. The best investment of your time … Continue reading →

Posted in Articles, B2B, Cloud, engagement, Leadership, Marketing, Measurement, relationship capital, reputation, social analytics, social business, trust | Tagged B2B, collaboration, influence, leadership, marketing, Relationship Capital, reputation, sales, social analytics, Social CRM, standards, strategic, transformation, trust, trustworthiness | Leave a comment

The Most Important Question to Ask Online: “What Do You Think I Represent?”

Posted on August 21, 2011 by Rob Peters

Tweet In this online social business world, it is easy to think you are communicating one specific message and your tribe of prospects think or perceive of you and your product/services in entirely different way. We must ask a … Continue reading →

Posted in Articles, B2B, engagement, influence, Leadership, Marketing, Measurement, relationship capital, reputation, Sales, social analytics, social business, trust, trustworthiness | Tagged collaboration, commitment, education, Honesty, influence, leadership, management, marketing, Peer to Peer, Relationship Capital, reputation, sales, social analytics, social business, success, transformation, trust, trustworthiness | Leave a comment

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