With this challenging economy, businesses both small and large continue to focus on cost efficiencies and core competencies! Implementing cloud applications can have a profound effect to transform your fixed costs to variable. This is very important in enabling your business to be more flexible and agile to adapt to market opportunities and threats.
For businesses to adopt cloud applications, entrepreneurs, business & IT leader must understand assess the operational risks such as security of the business data.
For more and more B2B transactions to grow through the “Cloud” of social media and social networking engagement, there is a compelling requirement for real-time information that tracks the trustworthiness of an individual, product and business entity. This trustworthiness measurement is Relationship Capital (RC).
Relationship Capital (RC) is an accounting of the interactions between “entities”, including people, businesses and products. Interactions include Commitments (actions) and Perceptions (thoughts and feelings). Entities earn RC by keeping Commitments and obtaining positive Perceptions. They receive a Relationship Capital Point (RCP) for each fulfilled Commitment, and an RCP, or a fraction thereof, for each positive Perception obtained. RCPs are deposited in an RC Account under the strict control of its owner entity.
The objectives of RC are to provide a common vocabulary for relationship interactions and to account for the interactions as they occur. Accordingly, RC uses a “standard-in-the-cloud” platform to enable entities to engage in interactions and capture RCPs in near real time. The platform is provided by RNIA, an independent body.
Relationship Capital (RC) is the ultimate cloud application for trusted social business!
-Rob Peters
