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Category Archives: Marketing
Good Intent is Not Enough Anymore in a Hyper-Connected Social Business World
Tweet We have entered an interconnected world of boundless opportunity. Today, the existing revenue streams and customer-base does not predict or guarantee future success. The power of the individual to express their needs and market demands is a game-changer. Business … Continue reading
“Lights, Camera, Relationship Capital (RC)!”
Tweet The reputation of you, your product, and business is your most important asset in a hyper-connected world of social business. “95% of stand-out companies will focus more on getting closer to the customer“! -Pam Chandler, IBM A … Continue reading
Creating a New Relationship Capital (RC) Contract with Your Customer
Tweet Building Trust with your customer/client is foundational to your success as a professional, entrepreneur, or business leader. The quality of relationship interactions between seller and buyer has evolved dramatically the last 100 years: From Push to Persuade to Respect/Trust … Continue reading
Posted in Articles, B2B, Cloud, credibility, influence, Leadership, Marketing, Measurement, Reputation, social analytics, social business, Trust
Tagged B2B, collaboration, education, management, Relationship Capital, social analytics, strategic, trust
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Receive More Attention and Sales for Your Product Online by Earning Relationship Capital (RC)
Tweet Social Media and the online marketplace is crowded with a lot of messages and conversations. How do you breakthrough the chatter and get attention for your product? How do you develop you and your product’s credibility, reputation, and trust … Continue reading
Your B2B Capabilities, Commitments, & Perceptions are Rewarded with Relationship Capital (RC) Online!
Tweet The interesting lesson you learn from consistently engaging with online is that you can build a strong reputation and circle of influence around your chosen topic of expertise. Your B2B Reputation is developed from: Creating Quality … Continue reading
Posted in accounting, Articles, B2B, Cloud, credibility, engagement, influence, Leadership, Marketing, Measurement, relationship capital, Reputation, Sales, social analytics, social business, Thought-Leader, trust, trustworthiness
Tagged accounting, B2B, collaboration, influence, marketing, Peer to Peer, reputation, sales, social analytics, social business, trends, trustworthiness
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Trustworthiness is the Ultimate Search Engine for Social Business Success!
Tweet Many people before the advent of the internet believed that it took a considerable investment in time before they trusted another person, product, or organization. Businesses are not responding effectively to vendors marketing & sales messages pushed out to … Continue reading
Posted in accounting, Articles, Cloud, credibility, engagement, influence, Marketing, relationship capital, reputation, Sales, social analytics, social business, trust, trustworthiness
Tagged accounting, B2B, influence, infrastructure, Innovation, Peer to Peer, Relationship Capital, reputation, social analytics, social business, transformation, trends, trust
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Standing Out from the Crowd
Tweet As a business, product, or individual, how do you stand out from the online crowd of commodity? As a prospective customer, how do you select the best products and/or service-provider for your business? In this interconnected world of connection … Continue reading
Posted in B2B, Crowdsourcing, engagement, influence, Leadership, Marketing, Measurement, reputation, Sales, social analytics, social business, trust, trustworthiness
Tagged B2B, Cloud, collaboration, commitment, crowdsourcing, influence, infrastructure, intangible, leadership, management, marketing, Peer to Peer, reputation, sales, social business, Social CRM, standards, success, transformation, trends, trust, trustworthiness
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The Rise of Online Trusted Networks and the Importance of Relationship Capital (RC)
Tweet The continuing global recession has revealed an online bounty of untapped idle capacity of relationship and intellectual capital. We are at the beginning stages of a new growth paradigm in online capitalism. Millions and millions of people are connecting … Continue reading
Posted in accounting, Articles, B2B, Cloud, credibility, Crowdsourcing, engagement, gaming, influence, Leadership, Marketing, Measurement, relationship capital, reputation, Sales, social analytics, social business, Thought-Leader, trust, trustworthiness
Tagged accounting, B2B, Cloud, collaboration, crowdsourcing, influence, infrastructure, Innovation, Interlocking, leadership, marketing, Peer to Peer, Relationship Capital, reputation, SaaS, sales, social analytics, social business, trust, trustworthiness, wealth
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Focusing on Revenue Growth is Not Enough to Sustain Online Business Success
Tweet Revenue, profits, and cash-flow have been traditional financial metrics of success for product and services businesses since the dawn of accounting standards. In the emerging world of online social business, there is a growing demand for intelligent metrics that … Continue reading
Posted in accounting, Articles, B2B, Cloud, credibility, engagement, influence, Leadership, Marketing, Measurement, relationship capital, reputation, Sales, social analytics, social business, trust
Tagged accounting, B2B, commitment, influence, leadership, marketing, sales, social analytics, social business, success, transformation, trust, wealth
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Relationship Capital (RC) Stops the Interruption with Earned Attention
Tweet If you are like most sales professionals, you dread the cold calls because of the reaction you get from the prospect when you appeared to have interrupted him or her from their work. Outbound marketing is largely tuned out, … Continue reading