Category Archives: loyalty

Stop Managing and Start Engaging to Enable Social Business by Earning Relationship Capital (RC)

Posted on April 28, 2012 by Rob Peters

Tweet  It is very clear that in this technology enabled relationship economy that the use of the 20th century word “Management” has lost most of it’s power and relevance in taking organizations to higher levels of performance. Creating cultures that … Continue reading →

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Posted in accounting, Articles, B2B, credibility, Culture, integrity, Leadership, loyalty, relationship capital, reputation, social analytics, social business, Thought-Leader, trust, trustworthiness | Tagged | Leave a comment

Going Beyond Just 15 Minutes of Fame in Social Business

Posted on September 12, 2011 by Rob Peters

Tweet As more and more content is created and consumer on social media and social networking platforms, how do most businesses and products earn attention or fame beyond the proverbial 15 minutes? Businesses and products for sale must make an … Continue reading →

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Posted in accounting, Articles, B2B, Cloud, credibility, Crowdsourcing, influence, Leadership, loyalty, Measurement, relationship capital, reputation, Sales, social analytics, social business, Thought-Leader, trust | Tagged , , , , , , , , , , , , , , , | Leave a comment

You Receive Customer Loyalty by Earning Relationship Capital (RC)

Posted on September 5, 2011 by Rob Peters

Tweet There is only one way to receive customer loyalty in this interconnected world of choice: Your products, people, and business must earn Relationship Capital (RC). Trust has been a very intangible asset up to now.  With the combination of … Continue reading →

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Posted in accounting, Articles, B2B, credibility, engagement, gaming, loyalty, reputation, Sales, social analytics, social business, trust, trustworthiness | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment