Category Archives: engagement

Earning & Capturing your Relationship Capital (RC) is your Testament of Trustworthiness

Tweet  In this hyper-connected and increasingly transparent world, opportunities will go to those individuals, products, and organizations that have a track-record or evidence of their credibility.  Across the globe, an explosion of entrepreneurship is happening.  Large businesses will continue to … Continue reading

Print Friendly
Posted in accounting, Articles, B2B, credibility, engagement, influence, integrity, Leadership, Measurement, relationship capital, Sales, social analytics, social business, trust, trustworthiness | Tagged , , , , , , , , , , , , , , , | Leave a comment

The Digital Advantage and the Importance of Open Standard Metrics for Relationship Capital (RC)

Tweet As we move deeper into this decade, the opportunities & threats for B2B  businesses across all industries to transform the business models leveraging social media, mobility, and big data is not if, but when.  The pace of change is … Continue reading

Print Friendly
Posted in Articles, B2B, Big Data, Culture, engagement, Leadership, Measurement, social analytics, social business, Thought-Leader, Trust, trustworthiness | Tagged , , , , , , , , | Leave a comment

Designing Your Business for the Capture and Measurement of It’s Relationship Capital (RC)!

Tweet As mobile devices, social analytics, and big data rapidly converge in the B2B marketplace, business leaders must begin the DESIGN and Implementation for the capture and measurement of it’s Relationship Capital (RC). Leaders must design for: The capture of … Continue reading

Print Friendly
Posted in accounting, Articles, B2B, Big Data, credibility, Culture, engagement, influence, Leadership, Measurement, relationship capital, reputation, social analytics, social business, trust, trustworthiness | Tagged , , , , , , | Leave a comment

10 Steps to Earning Relationship Capital (RC)

Tweet   1. Why earning relationship capital (RC) is important in today’s economy 2. How your gifts can create relationship capital (RC)? 3. The Importance of your brand to managing and growing your relationship capital (RC) 4. How creating a … Continue reading

Print Friendly
Posted in accounting, Articles, B2B, credibility, Culture, engagement, Measurement, relationship capital | Tagged , , , , , | Leave a comment

“The Death of a Salesman” in the Hyper-connected World of Social Business

Tweet The continuing trends of knowledge empowers clients/customers has now overlapped with social media.  As businesses begin to adopt social media as their platform for engaging with their stakeholders, it may be truly be the Death of the Salesman. The … Continue reading

Print Friendly
Posted in Articles, B2B, credibility, engagement, integrity, relationship capital | Leave a comment

People or Virtual Software Agents: Which will be more Trusted and Invested in?

Tweet As developed nations continue to struggle with high debt and slow growing economies, another headwind is facing job creation. Information technology is rapidly becoming a utility to business both big and small. If you are a business leader or … Continue reading

Print Friendly
Posted in accounting, Articles, credibility, engagement, Measurement | 1 Comment

Do Not Be a “Scarecrow” in Social Business!

Tweet The farmers are hard at work completing the fall harvest. I saw a picture of a scarecrow in a planting field and thought that this is an excellent metaphor on how not to build quality relationships in social business. … Continue reading

Print Friendly
Posted in accounting, Articles, B2B, engagement, Measurement, reputation, social analytics, social business, trust | Tagged , , , , , , | Leave a comment

Rethinking Shakespeare, “To Trust or Not to Trust…That is THE question.

Tweet William Shakespeare said “Love all, trust a few, do wrong to none.” I agree with love all and do wrong to none, but can we afford to trust only a few in this hyperconnected world? With the advent of … Continue reading

Print Friendly
Posted in accounting, Articles, B2B, credibility, engagement, influence, Leadership, Measurement, relationship capital, social business, trust | Leave a comment

Time is Now for Business Leaders to Invest in Trust and It is Measurable with Relationship Capital (RC)

Tweet Economic downturns always reveal fundamental shifts happening with people, process, technology, and capital.  It is like receding water on a beach!  The dry sand shows a lot of “stuff” previously covered up. If you have a broadband interconnection, you … Continue reading

Print Friendly
Posted in accounting, B2B, credibility, engagement, influence, Leadership, relationship capital, social analytics, social business, trust, trustworthiness | Tagged , , , , , , , , , | Leave a comment

Receive More Attention and Sales for Your Product Online by Earning Relationship Capital (RC)

Tweet Social Media and the online marketplace is crowded with a lot of messages and conversations.  How do you breakthrough the chatter and get attention for your product?  How do you develop you and your product’s credibility, reputation, and trust … Continue reading

Print Friendly
Posted in accounting, Articles, engagement, influence, Marketing, relationship capital, reputation, Sales, social analytics, social business, trust | Tagged , , , , , , , , , | Leave a comment