I have been actively engaging on Twitter, Facebook, and LinkedIN this summer and I am noticing a trend that I am having a mixed feeling about.
A number of LinkedIN groups are sharing their Facebook pages asking for LIKES for LIKES. As a business owner, I am driven like other entrepreneurs in getting my Standard of Trust business known and trusted in the marketplace. But are we not falling into the trap of gaming social media by executing Quid pro quo “LIKES”.
Also, the accelerating trend of automation of tweets and blog postings online. Do we not lose some of the human touch if software creates synthetic interactions for the sake of speed and efficiency?
We need to find the right balance between efficiency and authentic interaction. This right balance is something I will be searching for, defining, and discussing in future articles.
Please share with me and the readers of Standard of Trust your thoughts and proposed solutions. Nothing is as important to social business success as earning Relationship Capital (RC) by implementing open and trusted standards for measuring the quality of relationships online.