Being a Good Samaritan is Good for Social Business because You Earn Relationship Capital (RC)

 

 

 

 

The recent death of the 2 year old Wang Yue (“Yueyue”) was very shocking to me as both a business leader and member of the human race.  In China, Yue-Yue was run over by two vehicles and 18 people passed her lying in the street with her injuries.

 

 

A friend & partner, Yu-Chen Chi was visiting her family in China when this tragedy occurred.  Here is what she told me from her perspective:

“Having just returned from China, I have to say it was very disappointing to see how today’s Chinese society has evolved. While in China, I did some traveling. One day I was taking a train from one city to another with my family. It was a national holiday week. The train was packed during this annual holiday time. When we got on the train, we saw that it was full of people. People showed no emotion to new comers or to any other passengers. They didn’t move, they didn’t say a word. They acted as if they were the only ones who existed.  I had a hard time squeezing through the crowd and managing to find a space to stand.  Now I can relate this experience to Yue-Yue’s death.  Yue-Yue’s death touched a serious issue regarding Chinese society and personal responsibility in China. The rapid changes taking place in China are impressive, but seem to be causing real damage to the culture. Maybe we can have some impact with our Relationship Capital (RC) approach.” -Yu-Chen Chi, Founder, New Heights Partners

Good Samaritans do the right thing and earn Relationship Capital (RC) and should be recognized for their principles, courage, and support to others.

Relationship Capital (RC) is an accounting of the interactions between “entities”, including people, businesses and products. Interactions include Commitments (actions) and Perceptions (thoughts and feelings). Entities earn RC by keeping Commitments and obtaining positive Perceptions. They receive a Relationship Capital Point (RCP) for each fulfilled Commitment, and an RCP, or a fraction thereof,  for each positive Perception obtained. RCPs are deposited in an RC Account under the strict control of its owner entity.

The objectives of RC are to provide a common vocabulary for relationship interactions and to account for the interactions as they occur. Accordingly, RC uses a “standard-in-the-cloud” platform to enable entities to engage in interactions and capture RCPs in near real time. The platform is provided by RNIA, an independent body.

We live in a hyper-connected world and if we do not show respect and empathy in all interactions why should customers consistently want to buy from us.  Are we making the world a better place.  We require leaders, professionals and entrepreneurs with sustainable values that integrate purpose and profit.  This is not just nice sentiment, but foundational to a thriving social business.

We have learned some fundamental lessons from Yueyue’s death.  We live in a world where the quality of relationships must be nurtured & rewarded, respect for life must not be penalized, and we are all interconnected & interdependent.  It seems that these core beliefs are not obvious to all.

-Rob Peters

 

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About Rob Peters

Founder of Standard of Trust and is a passionate advisor implementing industry standards for the assessment, capture, measurement, and utilization of Relationship Capital (RC) for social business success.
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