Monthly Archives: August 2011

Relationship Capital (RC) Broadcasts Your Thought Leadership Credibility

Tweet I had a wonderful conversation last week with Dinah Liversidge, the Credibility Development Expert out of London, England. Dinah makes a great first impression and is very engaging.  We discussed her journey and her mission & focus in assisting … Continue reading

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Focusing on Revenue Growth is Not Enough to Sustain Online Business Success

Tweet Revenue, profits, and cash-flow have been traditional financial metrics of success for product and services businesses since the dawn of accounting standards. In the emerging world of online social business, there is a growing demand for intelligent metrics that … Continue reading

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Relationship Capital (RC) Stops the Interruption with Earned Attention

Tweet If you are like most sales professionals, you dread the cold calls because of the reaction you get from the prospect when you appeared to have interrupted him or her from their work. Outbound marketing is largely tuned out, … Continue reading

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Building Relationship Capital (RC) Provides You the #1 Return on Marketing & Sales Investments in Social Business

Tweet Building RC for Maximum Return   Social Media is having a profound disruptive effect on traditional marketing & sales process. Today, relationship “entities” such as products, individuals, and organizations must EARN ATTENTION Online. The best investment of your time … Continue reading

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Relationship Capital (RC) is Key Measurement for Sustainable, Resilient, and Credible Success

Tweet     When we as individuals make a choice to live our personal and professional lives by these 7 time-tested guiding principles (shown below) our lives change. Honesty Accountability Responsibility Support Respect Boundaries Trustworthiness In the past, this principled … Continue reading

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Can You Still Trust Word of Mouth on Social Media?

Tweet   I have been actively engaging on Twitter, Facebook, and LinkedIN this summer and I am noticing a trend that I am having a mixed feeling about. A number of LinkedIN groups are sharing their Facebook pages asking for … Continue reading

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Relationship Capital (RC) is the Accounting of Trusted Social Business Online

Tweet Financial accounting or bookkeeping became an established practice in 1609 during the founding of the first British colony here in North America. Now, over 400 years later, there is a growing business case and requirement beyond financial accounting standards. … Continue reading

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Beyond PR to Relationship Capital (RC) Interactions

Tweet The Wikipedia definition: “Public Relations, abbreviated as PR, primarily concerns enhancing and maintaining the image for businesses, non-profit organizations, events or high-profile people.” In the interconnected social business world, every online interaction is an opportunity to enhance or maintain … Continue reading

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Moving Beyond Quantity to Quality of Social Relationships

Tweet   The process of online social networking is rapidly maturing. For the past few years, many professionals and entrepreneurs have been driven by connecting with as many people as possible on the Twitter, Facebook, and LinkedIN. A shift is … Continue reading

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Building Your Relationship Capital (RC) is the Best Story You Can Tell

Tweet   We live in a hyper-interactive social world. Many professionals, entrepreneurs, and large organizations are actively promoting their products and services through Twitter, Facebook, and LinkedIN. Committed  &  Capable Action that builds Relationship Capital (RC) is the best way … Continue reading

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