Monthly Archives: February 2011

From Collaboration to Relationship Capital (RC) Interlocking

Tweet As millions of people and organizations scale up their communications and online actions through Social Media, the Chief Marketing Officer must try out new innovative ways of capturing, measuring, and managing their brand, work group, as well as the … Continue reading

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“I Do Not Know” – Earns You Relationship Capital (RC)

Tweet In this ever complex inter-connected world, there is a lot to be said for “I Do Not Know”. In the relationship economy if you are asked a question by a prospective customer that you cannot answer, it is BETTER … Continue reading

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The 4 Factors Small Businesses Must Consider to Leverage Relationship Capital (RC) and Grow Revenue

Tweet There are 4 factors that are challenges for small business owners. -In the U.S., there is a mindset among many business entrepreneurs that if you build it they will come. This seems to be more myth than fact. Selling … Continue reading

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The 1967 Movie “The Graduate” from “Plastics” to ‘Influence” – Opportunity in the 21st Century

Tweet The last vestiges of 20th century mass marketing theory and practice are rapidly fading away. The rules and trusted metrics for acquiring and retaining profitable customers and clients is becoming clearer and clearer by the rapid adoption & growth … Continue reading

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We are ALL Independent Contractors and the Importance of Your Relationship Capital (RC)

Tweet To succeed in today’s global marketplace, you need to have top quality and low cost.  In order for businesses to achieve these dualistic goals, they must specialize.   This means choosing the core processes that they are great at and … Continue reading

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Commitment to Commitments Earns You Relationship Capital (RC)

Tweet In many ways I am a heretic.  This photo on the left came from a Seth Godin presentation at TED in 2009 on the importance of creating a tribe.  My passion is strong when it comes to creating a … Continue reading

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Relationship Capital (RC) Enables the Bottom Line $$ for Business in the Online World

Tweet I believe in capitalism as the best system for wealth creation across the globe. Relationship Capitalism is how I see success going forward in this inter-connected on-line world. Even with all the recent failures in leadership especially from the … Continue reading

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Online Relationship Capital (RC) is a Standard of Trust

Tweet As more and more business is conducted through social media portals and online interactions, it is becoming evident to many leaders, businesses, and professionals that they require a relationship capital (RC)  or validated reputation indicator. Openly trusting an online … Continue reading

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Your Relationship Capital (RC) is Foundational for Successful Social CRM Implementation

Tweet   As companies begin to go beyond just listening to their customers and prospects to meaningful and proactive on-line interaction, Social CRM seems to be poised to be the next big thing in social media. Business can unify data, … Continue reading

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